The luxury landscape is undergoing one of the biggest shifts in recent years with the need for authenticity in travel marketing thanks to the meteoric rise with AI. In response to this consumer quest for trust and authentic experiences, the new gatekeeper to high-net-worth clients is the Travel Designer.

2026 Travel Marketing trends by PIXI. Discover how AI, authenticity and the luxury shift will shape the future of travel.

In a world of synthetic, AI-generated content, trust has become the new currency. Our new report, Authenticity in Travel Marketing, explores how the world’s most forward-thinking travel brands are turning this challenge into a competitive advantage for 2026 and beyond.